# Appinio We started Appinio with the mission to shake up the insights industry by making it effortless to run powerful, effective market research. Today, our mission remains the same. At Appinio, we combine a powerful and easy-to-use AI-powered research platform with flexible, on-demand expert guidance to help you answer the questions that matter most to your business. Every day, we help brands understand how consumers think. We remove guesswork from business decisions with high-quality data that answers the questions that matter most. ## Fetching Markdown Content We offer some Appinio Website pages in a Markdown-optimized response format. When you request a page with ".md" appended to the URL, the server returns a stripped-down Markdown version of the page — no navigation or boilerplate — containing only the essential content. This significantly reduces token usage and improves parsing accuracy. Pages with MD format: https://www.appinio.com/en https://www.appinio.com/en/about-us https://www.appinio.com/en/how-it-works/survey-platform https://www.appinio.com/en/how-it-works/research-excellence https://www.appinio.com/en/how-it-works/panel-app https://www.appinio.com/en/how-it-works/expert-guidance If a page does not have corresponding md file (eg. https://www.appinio.com/en.md for https://www.appinio.com/en, https://www.appinio.com/en/how-it-works/panel-app.md for https://www.appinio.com/en/how-it-works/panel-app etc.) server will return header 404 for this file. Upcoming Localizations: Please note that market-specific Markdown content for Spanish (`/es/`), German (`/de/`), and French (`/fr/`) is currently under development. HTML versions are already available. ## How it works ### Research Platform - [Research platform](https://www.appinio.com/en/how-it-works/survey-platform): Make data-driven decisions with our AI-powered research platform. Create & manage surveys easily, generating high-quality questions & refining answers. ### Research excellence - [Expert methods](https://www.appinio.com/en/how-it-works/research-excellence): Find the best tailored solution from our advanced method toolkit for your business objective. Appinio's potfolio offers a flexible toolbox powered by AI. ### Expert guidance - [Expert guidance](https://www.appinio.com/en/how-it-works/expert-guidance): At Appinio, we provide on-demand expert guidance, adapting to what works best for you. As your strategic partner, we support you every step of the way - from scoping and setting up your project to making sense of the data. We help you extract meaningful insights and ensure you’re equipped with clear learnings and next steps to make better decisions. ### Global Panel - [Global Panel](https://www.appinio.com/en/how-it-works/panel-app): Using our deep knowledge of behavioral psychology, we've created a one-of-a-kind, user-friendly platform that blends cutting-edge technology with efficiency, saving you time and resources. Thanks to our global panel, we are representing the real world, offering superior data quality and access to diverse, hard-to-reach groups. ## Products ### Appinio Boards - [Appinio Boards](https://www.appinio.com/en/products/appinio-boards): Let AI save you time on prep and spend more time delivering great insights to your audience. Appinio Boards easily creates visual stories out of your data. ### Appinio Conversations - [Appinio Conversations](https://www.appinio.com/en/products/conversations): A chat-based exploration layer built on scientifically validated personas - so you can sharpen your studies faster. An always-open focus group in your browser. Appinio Conversations does not replace quantitative research. It's what makes your quant sharper. ### Surveys - [Surveys](https://www.appinio.com/en/products): Our platform guides you through the whole survey creation process, making it easy to build high-quality questionnaires. The Appinio platform is smart and learns from your past research in order to tailor insights even better towards your needs and see the full picture. ## Our solutions / methodology ### Brand Tracking and Mental Availability - [Brand Tracking and Mental Availability](https://www.appinio.com/en/use-cases/brand-tracking): Supercharge your Brand Health Tracking with Mental Availability and Category Entry Points. Explore consumer cognition for lasting brand success. ### Psychographic Target Group Analysis - [Psychographic Target Group Analysis](https://www.appinio.com/en/use-cases/psychographic-target-group-analysis): Dive into consumer behavior with Appinio's Psychographic Target Group Analysis. Understand audience triggers and motivations, optimize for engagement and satisfaction. ### Pricing Analysis - [Pricing Analysis](https://www.appinio.com/en/use-cases/pricing-analysis): Tap into the minds of your customers, determine price sensitivity, and unlock profitable pricing strategies using Appinio's advanced Pricing Analysis techniques. ### Visual Asset Tests - [Visual Asset Tests](https://www.appinio.com/en/use-cases/visual-testing): Validate your claims, logos, and packaging designs before launch, avoiding costly mistakes. Drive success by making data-driven design decisions. ### Campaign Tracking - [Campaign Tracking](https://www.appinio.com/en/use-cases/campaign-tracking): Enhance your marketing success with campaign tracking insights. Maximize ROI through precise campaign measurement and analysis. ### Consumer Tracking - [Consumer Tracking](https://www.appinio.com/en/use-cases/consumer-tracking): Gain deep insights into consumer choices, purchase patterns, and decision drivers through expert consumer tracking with Appinio. ### Product Development - [Product Deveopment](https://www.appinio.com/en/use-cases/product-development): Unlock the key to successful product development. Identify winning features and develop products that captivate your audience. ## Documentation - [Getting started with surveys](https://www.appinio.com/en/knowledge/getting-started-with-surveys): Explanation on how to set up surveys on our platform - [Survey types explained](https://www.appinio.com/en/research-platform-knowledge-base-for-user-guidance-and-faq/survey-types-overview): Overview of different survey types - [Question settings](https://www.appinio.com/en/research-platform-knowledge-base-for-user-guidance-and-faq/question-settings): Different types of questions an how to use them in the survey - [Using the filter function](https://www.appinio.com/en/research-platform-knowledge-base-for-user-guidance-and-faq/using-the-filter-function): How to set up filters - [The survey interface](https://www.appinio.com/en/research-platform-knowledge-base-for-user-guidance-and-faq/the-survey-interface): how to navigate around your questionnaire in the platform ## Pricing and Plans - [Pricing](https://www.appinio.com/en/pricing): How companies of all sizes and industries use Appinio, putting customer centricity into practice. Learn about our pricing and buy credits for your project. ## Safety and Trust At Appinio, we prioritize the security of your data and take numerous measures to ensure its confidentiality, integrity, and availability. Our team of experts monitors our systems and adapts to the changing landscape of online security to provide the highest level of protection. We are committed to maintaining your trust through our dedication to the security of your data. - [Client reviews](https://www.appinio.com/en/customers/reviews): Don't just take our word for it. See what our customers have to say about our service and read the reviews from clients across all industries. - [Privacy Policy](https://www.appinio.com/en/privacy): We provide information about the collection of personal data when using our website or social media profiles. - [Security](https://www.appinio.com/en/security): Protect your data with Appinio's GDPR-compliant solutions. Our data security measures ensure that your information stays safe. - [Accessibility](https://www.appinio.com/en/accessibility): Documentation of our continued effort to ensure accessibility for better website usablity and inclusivity to all potential visitors. ## Contact and Support - [Press inquiries](mailto:press@appinio.com): Media and press contact. - [Media kit and brand assets](https://www.appinio.com/en/press): Official logos, fonts, and brand guidelines. ## Legal - [Privacy Policy](https://www.appinio.com/en/privacy): We provide information about the collection of personal data when using our website or social media profiles.